for us.
*For Us* is a UK based youth-led coalition advocating for safer Al, social media, and online platforms for kids, teens, and young adults.
Campaign powered by
*Manifesto*
This is a manifesto for change, built on hope. It is rooted in a foundation of “KNOW tech, not NO tech”.
We are calling for three specific changes that would make the digital world safer:
1. Tech built and designed For Us.
The wellbeing and developmental needs of young people should be a primary consideration. This should be achieved by prohibiting addictive design features for under-16s.
2. Digital literacy for all.
Young people are currently inhabiting a world they are not equipped for. Digital literacy education would provide young people with the skills to safely navigate the digital world.
3. Minimum age of 16 for use of AI companions.
AI companions are being marketed to children with no safeguards and little regulation. A minimum age of 16 would protect developing minds from the harm associated.
These three changes are designed to be implemented simultaneously, complementing each other, to achieve a digital environment For Us.
For example, digital literacy for all young people would ensure that by the age of 16, when young people could use AI companions, they are able to do so in a positive way.
Sign Our Manifesto
We’re delivering our Manifesto to Downing Street. Sign our Manifesto to the Prime Minister to demand the government:
→ 1. Tech built and designed For Us.
→ 2. Digital literacy for all.
→ 3. Minimum age of 16 for use of AI companions.
Join The Coalition
Benefits:
➜ Amplify organisation’s voice
➜ Collaborate on campaigns and events
➜ Access shared resources and strategies
➜ Engage directly with policymakers
Organisations
Join the For Us coalition and unite with charities, individuals, and other organisations from across the UK.
Who we are
Today, young people are facing an unprecedented challenge: an online world built without their wellbeing in mind.
We believe it is time to take a stand, to push for a world where tech is created in conjunction with young people,rather than at their expense. We represent the voices of millions of young people who refuse to accept that future generations will grow up in a digital world that mistreats them. Like so many other young people, we believe in an online world where young people are safe, empowered and respected.
We were founded by young people for young people: from digital safety advocates, to mental health champions, to existing organisations championing youth voice.
For Us bridges the gap between grassroots organisations and policy reform, working with key stakeholders, tech companies and educators to effect meaningful, youth-led change.
We are working towards system-level change; a digital world which prioritises the wellbeing of young people instead of brushing their concerns aside.
Our Youth Leaders
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Paddy Crump
FlippGen (Digital Rebel)
Mental health campaigner -
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Cosima Wiltshire
UCL Digital Speech Lab
UNICEF Innocenti Digital Foresight -
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Lewis Swire
Founder of 'Reel It In'
Member of Common Futures Conversations -
![Allegra Cuomo]()
Allegra Cuomo
Founder of InnoEthics
Ethical Technology Advocate -
![Lily Mott]()
Lily Mott
Be The Change Media
Media Literacy Campaigner -
![Eden Byrne]()
Eden Byrne
FlippGen (Digital Rebel)
5Rights Youth Council -
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Kaz ChuFoon
FlippGen (Digital Rebel)
Member of Youth Parliament for Essex -
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Conor Warren
CEO of Spark UK
Speaker & Entreprenuer -
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Mariam El Gabry
FlippGen (Digital Rebel)
Psychology & Criminology Student
Young people deserve to grow up in a world where online platforms are safe, ethical, and accountable.
Why We Exist
From addictive design to unregulated AI, young people are facing an online world that wasn’t built with us in mind.
It’s time to take a stand. Let’s build a future where tech is made with young people, not at our expense.
This time, build and design it For Us.
1. Manipulative Design
Social media platforms use psychological tricks to keep us hooked: infinite scroll, autoplay, streaks, and algorithmic recommendations that keep us online longer than we want to be. It's exploitative and it's by design.
2. Privacy & Data Exploitation
Our data is collected, tracked, and monetised. Young users often don’t understand how much is taken from them or how it’s used.
3. Algorithmic Bias
AI systems shape our feeds, recommendations, and search results. But these systems often reinforce bias, spread misinformation, and operate without transparency.
4. AI + Emerging Tech
AI is reshaping the digital world faster than policy can keep up. Without clear standards, AI risks amplifying harm, spreading deepfakes, targeting young users with manipulative content, and making harmful decisions without human oversight.