for us.
*For Us* is a UK based youth-led coalition advocating for safer AI, social media, and online platforms for kids, teens, and young adults.
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Our Mission
The internet was never designed with young people in mind. We're changing that.
For Us is a UK wide youth led coalition born from the urgent need to address how artificial intelligence and social media platforms are designed to manipulate young minds. Our movement represents the voices of millions of young people who refuse to accept a digital future built on exploitation.
Founded by young activists, digital rights advocates, and concerned youth organisations, we bridge the gap between grassroots youth movements and policy reform. We work directly with parliamentarians, tech companies, and educators to create systemic change that puts young people's wellbeing first.
Our coalition includes youth boards from major charities, student unions, digital rights groups, and thousands of individual young people aged 14-25. Together, we're building a future where technology serves humanity, not corporate pockets.
Young people deserve to grow up in a world where online platforms are safe, ethical, and accountable.
Why We Exist
From addictive design to unregulated AI, young people are facing an online world that wasn’t built with us in mind.
It’s time to take a stand. Let’s build a future where tech is made with young people, not at our expense.
This time, design it For Us.
1. Manipulative Design
Social media platforms use psychological tricks to keep us hooked: infinite scroll, autoplay, streaks, and algorithmic recommendations that keep us online longer than we want to be. It's exploitative and it's by design.
2. Privacy & Data Exploitation
Our data is collected, tracked, and monetised. Young users often don’t understand how much is taken from them or how it’s used.
3. Algorithmic Bias
AI systems shape our feeds, recommendations, and search results. But these systems often reinforce bias, spread misinformation, and operate without transparency.
4. AI + Emerging Tech
AI is reshaping the digital world faster than policy can keep up. Without clear standards, AI risks amplifying harm, spreading deepfakes, targeting young users with manipulative content, and making harmful decisions without human oversight.
Manifesto
We believe in an online world where young people are safe, empowered, and respected. We believe in education for all and safety by design.
That starts with three core pledges:
1. Tech Built & Designed For Us
We demand that online platforms and AI systems are developed with the well-being and developmental needs of young people as a primary consideration, not just profit. This includes transparent algorithms, ethical design principles, and mechanisms for user control. We demand transparency in algorithms, ethical UX/UI designs, and to prioritise mental health over engagement metrics.
2. Digital Literacy Education For All
Every young person deserves comprehensive, up-to-date digital literacy education, equipping them with the critical thinking skills to navigate complex online environments, understand AI's impact, and protect their privacy and mental health. We want mandatory digital citizenship education in every UK school, from age 9+.
3. Raise the Age for AI Companions to at least 16
AI friends and emotional bots are being marketed to kids. But they can blur boundaries, manipulate emotions, and replace real support. We’re calling for a minimum age of 16 for AI companions, with regulation and oversight. We advocate to protect developing minds from manipulative AI, prevent emotional dependency and privacy risks, and ensure responsible AI integration.
Show Your Support
We’re calling on UK lawmakers to:
→ Hold tech companies accountable for design that harms youth
→ Introduce mandatory digital literacy in schools
→ Set age limits and safeguards for AI companions
Sign Our Petition
Help us make a difference by adding your voice to our cause. Every signature brings us closer to creating positive change in our community.
Join The Coalition
Young People
Are you under 25 and passionate about digital rights? Sign our petition ↑ and become part of a powerful collective voice demanding change from tech companies and policymakers.
Youth Organisations
Does your organisation have a youth board or focus on young people? Join our coalition as an official partner organisation and amplify your voice in policy reform.
Brands & Corporations
Show your commitment to ethical technology and youth wellbeing. Become a supporting partner or sponsor our campaign to demonstrate corporate responsibility.
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